It doesn’t matter how large or small your Central Coast business, everyone in Gosford, Wyong, Erina, Tuggerah and other locations, needs customers, and the more you have, the larger your profits! Small Business SEO is the economical way to add more customers.
Back in the 1960s, you could put an ad on TV and the phone would ring off the hook. Everyone believed their shirts really would be whiter by using a certain brand and it was all so easy.
Welcome To The 21st Century
In recent times, the world has evolved rapidly. Now, there is so much more competition, and it is cheaper than ever to create some promotional material. At the same time, consumers are becoming increasingly suspicious of advertising, and take more time to decide who to call. This is where the internet is king.
By writing articles and creating videos, you can get your message across in a way never possible with ads. Your prospects can get a cup of tea and read about your services and success before they even call you. It is a great way to do business, and for the last 6 years, I have been doing just that. When I receive a phone call or email, 80% are ready to buy. The web sites do the selling for me!
Now I have been operating Nationally and internationally and competing with the whole wide world. To do this for something like “electrician” or “plumber” would take enormous effort and cost a fortune. Local businesses simply can’t compete. That is why Google Places is here to help. Now you only have to compete with other local business for a space in Google. There are three coveted spots for each region and if your business has one of those, new prospective clients are going to call you rather than your competitors.
Everyone Uses Google
Unless you are living under a rock, you will know that more and more people are using Google to find businesses to deal with. A recent survey suggested over 90% use Google as their first point of call when looking for business services. If you aren’t visible on Google you are missing out, and in the future it could break your business!
There are three choices to be found on Google. One is Pay per click advertising where every time someone clicks on your ad and goes to a web page for more information they pay anything from $1 to $10, $20 or more, depending on the competition. The second is SEO, or search engine optimisation, where you compete with other web sites. This is very competitive, and requires huge effort and a high cost maintenance program most small business simply can’t afford. The third is Google Places where you only compete with local businesses.
Be Ahead Of The Crowd
This new concept is still new. On the Central Coast, few have taken advantage of this. Type your business category into Google and see whether you are there! Those who are first, and maintain their presence will stay there, as late comers find it hard to remove the early adaptors from their perches. Again, I have websites with top rankings for years, and competitors simply don’t understand why they can’t take my position!
While attaining and maintaining that coveted top 3 place is quite complex, through extensive training and experience, I have figured it out, so you don’t have to! Through a series of directory listings, articles, blogging, videos, pictures, site analysis and keyword selection, we concentrate on you being seen for your money keywords. These are searches people do on the internet that result in sales. The ones they search when they are looking to buy.
Show Me The Money
Many companies can demonstrate searches for keywords no one searches for. We identify the ones with lots of interest and help you convert searchers into customers.
There is some urgency in this. In the US, local business are rapidly discovering this secret and those top positions are filling up. We are pioneering this in Australia, and those who are listed now will be there for years to come.
The New Way Of Finding Customers
You will see that Small Business SEO is becoming essential for survival and that Google places is the economical way to achieve this for your business.
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products from his home in Kariong, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
Thanks for reading this article on Small business SEO for Gosford, Wyong, Erina, Tuggerah, and other NSW Central Coast locations.