It is Easter and taking a break from website promotion activities, we are looking for a cafe with a playground to go to for lunch tomorrow. It is out of our local Gosford area, so Yellow Pages is not going to work, even though this directory is covered with dust these days.
My wife hops on the computer and starts searching! Pretty soon we have a list of a dozen or so nurseries in the area, and then spend time drilling down until we find one that fits our needs. As usual she expresses her frustration that it is too hard to find what she is looking for.
Each day in Gosford and other cities around the world, millions of people do just this, search for business in a local area for anything from a lawyer to a gardener, to purchase a car or a house! Fact is that these days online searching is becoming the preferred way to find a business to spend your money with! Website Promotion is the art of being found when people search the net.
What Does Linda Do Next?
Once she has settled on a place she might be interested, she is on the hunt for information. Before we head down the Freeway from Gosford on the Central Coast of NSW, we want to be sure we have the right place for our family. First and foremost are the reviews. What do they say about the playground and the food. These are most important to her. I look at the price and the views. Everyone has different priorities. If there is no video showing the premises in a good light, it is a definite minus.
Is This Typical?
A recent survey revealed 72% of respondents judge your business by the reviews they find on line. I know I looked at one business I am looking at consulting for and they had one review – a bad one. That is why I am incorporating reputation marketing, a way to increase positive reviews without cheating as part of my website promotion strategy.
How Do Your Solve This Riddle
Being found on line is not as simple as it seems. We are complicated creatures and all have different requirements. The role of your internet marketing service consultant is to identify what people are searching for, what words they type into the search engines when looking and then a plan so that your business appears when they search.
In creating a web of information to meet consumer demands, we use videos, articles, a company website, google places, photos, directories, citations, and links to other sites. These are all co-ordinated in a campaign designed to put your business in the best light. Imagine someone searches for a divorce lawyer and your firm comes up for the whole first page of google. They find your premises places listing plus a number of videos and articles, all pointing to your company website.
Once there, they read about your experience, some stories form happy clients, and great advice on how to go about getting a divorce. The whole experience leaves them confident you are the person who can help them.
What Would You Do?
In these circumstances, which business would you want to be associated with? The answer is obvious.
Website Promotion Secures Your Future
Whatever your business, website promotion is becoming an essential part of your marketing strategy. It is so much more than TV or Radio advertising, or even print media where you get a limited space to put your message forward. Most people want to investigate the company before they do business. Now we can organise your website promotion so they get a positive experience which draws them to pick up the phone and call you. With Ipads, Ipods, Android phones, Laptops and other devices internet access is becoming instant, as convenience condemns the Yellow Pages to museums! Very soon, being noticed on line will be essential to the growth of many businesses.
Oh, did I forget Social Media! It is part of your website promotion campaign, but only after you attend to all these other aspects!
If you would like your business to be more visible on line whether in Gosford or anywhere else in this world, and capture the thousands who are searching for a business just like yours, give me a call on (0411) 139 312.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
Website Promotion Gosford is the art of being found online.