Website Promotion – Getting Found On Google

April 8, 2012 By Leave a Comment

Website Promotion Of A CafeIt is Easter and taking a break from website promotion activities, we are looking for a cafe with a playground to go to for lunch tomorrow. It is out of our local Gosford area, so Yellow Pages is not going to work, even though this directory is covered with dust these days.

My wife hops on the computer and starts searching! Pretty soon we have a list of a dozen or so nurseries in the area, and then spend time drilling down until we find one that fits our needs. As usual she expresses her frustration that it is too hard to find what she is looking for.

Each day in Gosford and other cities around the world, millions of people do just this, search for business in a local area for anything from a lawyer to a gardener, to purchase a car or a house! Fact is that these days online searching is becoming the preferred way to find a business to spend your money with! Website Promotion is the art of being found when people search the net.

What Does Linda Do Next?

Once she has settled on a place she might be interested, she is on the hunt for information. Before we head down the Freeway from Gosford on the Central Coast of NSW, we want to be sure we have the right place for our family. First and foremost are the reviews. What do they say about the playground and the food. These are most important to her. I look at the price and the views. Everyone has different priorities. If there is no video showing the premises in a good light, it is a definite minus.

Is This Typical?

A recent survey revealed 72% of respondents judge your business by the reviews they find on line. I know I looked at one business I am looking at consulting for and they had one review – a bad one. That is why I am incorporating reputation marketing, a way to increase positive reviews without cheating as part of my website promotion strategy.

How Do Your Solve This Riddle

Being found on line is not as simple as it seems. We are complicated creatures and all have different requirements. The role of your internet marketing service consultant is to identify what people are searching for, what words they type into the search engines when looking and then a plan so that your business appears when they search.

In creating a web of information to meet consumer demands, we use videos, articles, a company website, google places, photos, directories, citations, and links to other sites. These are all co-ordinated in a campaign designed to put your business in the best light. Imagine someone searches for a divorce lawyer and your firm comes up for the whole first page of google. They find your premises places listing plus a number of videos and articles, all pointing to your company website.

Once there, they read about your experience, some stories form happy clients, and great advice on how to go about getting a divorce. The whole experience leaves them confident you are the person who can help them.

What Would You Do?

In these circumstances, which business would you want to be associated with? The answer is obvious.

Website Promotion Secures Your Future

Whatever your business, website promotion is becoming an essential part of your marketing strategy. It is so much more than TV or Radio advertising, or even print media where you get a limited space to put your message forward. Most people want to investigate the company before they do business. Now we can organise your website promotion so they get a positive experience which draws them to pick up the phone and call you. With Ipads, Ipods, Android phones, Laptops and other devices internet access is becoming instant, as convenience condemns the Yellow Pages to museums! Very soon, being noticed on line will be essential to the growth of many businesses.

Oh, did I forget Social Media! It is part of your website promotion campaign, but only after you attend to all these other aspects!

If you would like your business to be more visible on line whether in Gosford or anywhere else in this world, and capture the thousands who are searching for a business just like yours, give me a call on (0411) 139 312.

John Gaydon

Personal Energy Management Services

36 Conroy Crescent

Kariong NSW 2250

Australia

Phone: 1 300 301 014

http://goo.gl/pgPdP

Website Promotion Gosford is the art of being found online.

Filed Under: Website Promotion

Paid Website Promotion On The Central Coast of NSW

February 14, 2012 By Leave a Comment

As in business on the NSW Central Coast, there are two methods of website promotion. One group is those that are free, and the other requires investment of money! This is all about getting more customers for your business, and you want to get results fast as well as in the long term

Free Or Paid

There are two types of traffic you can send to your website. Some of it is free. The other is paying for traffic. You can pay a fixed amount, or only pay for those who take the next step and visit your site. The principle difference with paid advertising is the possibility of immediate results.

Website Design Is Important.

Before you start advertising your web site, you will want to make sure that when visitors arrive, it is optimised to convert them into customers. There are many ways to do this ranging from the hit them on the head approach of infomercials, to a subtle building trust approach, the one we prefer.

When using the direct approach, you need an irresistible offer that your clients simply can’t refuse. In the case of building trust, it is the confidence they develop in your business that drives them to becoming a customer. In my opinion, this is a better long term strategy.

Paid Traffic Generation

I am not going to cover every possible way to get visitors here. If you are creative, you can probably dream up some of your own. On the internet, you can set up a Pay Per Click campaign and see results in 2 hours! This is far quicker that a newspaper or TV ad, which can take weeks before it even appears.

  1. Pay Per Click (PPC) Advertising

Google, Yahoo, Bing and other search engines allow you to place small ads with them. When someone searches on a key term, the ad appears at the top of page one, and invites them to click on it for more information. This is a fast way to get new clients, but can be costly. An ad for “electrician” for example, could cost $10 a click. That means every person who goes to your site costs you $10. If you had 1,000 in a month that would be a $10,000 spend. We use PPC advertising to determine which keywords provide the right traffic. These days customers are wary of advertising on line and are more likely to respond to a generic entry, such as Google places.

  1. Ezine Advertising

Another not so well known method is to advertise in Newsletters. For instance if there was a Gosford Car Club. And you had a specialist auto mechanic business, advertising in their newsletter would directly address people who might want your services. There are industry Ezines, plus special interest groups, and advertising rates are generally very economical, considering you are reaching a target audience.

  1. Banner Advertising

Some web sites allow you to place a banner on their site for a fee. Again, if you discover a web site on the Central Coast where you can place a banner for a plumber, those who follow this website regularly see your banner each time and it becomes familiar to them. When they want a plumber, they will think of your business!

  1. Email Lists

If you know who your target audience is, you can purchase email lists and there are services that will email blast your message to thousands of potential clients. As with most direct response marketing, you need an exceptional offer to be effective. Once they are on your prospect list, you can woo them top becoming a customer. This method can build business fast, but good lists are not cheap!

There are many other paid methods of finding customers. You can go to individual blogs and negotiate a banner ad or text ad. You can find a business that is complementary to yours and exchange links or banners. You can advertise on Facebook, Youtube, and many other Social Networking sites. On the internet, you are really only limited to your imagination. A business needs to select a combination of paid and free traffic generation methods to create the most new customers for their business.

John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products from his home in Kariong, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.

Personal Energy Management Services

36 Conroy Crescent

Kariong NSW 2250

Australia

Phone: 1 300 301 014

Email: localsearchgosford@gmail.com

 

We hope you enjoyed this article about paid website promotion on the Central Coast of NSW.

Filed Under: Website Promotion Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

Free Online Website Promotion Central Coast NSW

February 14, 2012 By Leave a Comment

You have a great product or service to sell on the NSW Central Coast, and you have your web site, shopping cart, and other tools set up ready to go, but there is one thing missing – no customers! Online website promotion is all about how you use the internet to get customers to come to you in Gosford, Erina, Wyong, or any other Central Coast location, hungry for what you have to offer!

Free Or Paid

There are two types of traffic you can send to your website. Some of it is free in dollar terms, although FREE in money usually costs in time! The other is paying for traffic. You can pay a fixed amount, or only pay for those who take the next step and visit your site. IN this article, we will concentrate on Free methods of gaining traffic.

Free Traffic Generation

I am not going to cover every possible way to get visitors here. If you are creative, you can probably dream up some of your own. Free methods usually take time, and you need to know what you are doing or you can waste months for no result. As time moves on, it is getting more complex, and there are many tricks to learn.

  1. Search Engine Optimisation

This means when someone types a phrase into Google looking for something your business can fulfil, they find you before all of the other thousands of websites out there. This is complex and involves many of the other free and paid methods. It is the holy grail of internet marketing, however for many, the time, effort, and money paid to SEO services may not be economically viable. Competitoin is very fierce in this method.

  1. Social Networking

This is all the rage. Properly done, Social Networking can be a great tool to retain customers. The issue is that most of the time, people chase numbers, and those who join their networks are not necessarily interested in the content. You could, for instance, have a twitter or Facebook feed where you post testimonials and special offers. Providing your audience is interested enough to view your posts, it could lead to more business.

  1. Email Marketing

In order to do this, you need a list! Once you have some clients on your email list, you can post coupons and special offers and encourage your recipients to spread the word. This can increase your list virally, and result in more customers.

  1. Article Marketing

It is possible to send articles to thousands of blogs, Ezines, article directories and other places. A properly optimised article really helps your SEO. It takes time to get traffic from articles, and they need to be put together the right way to work for you.

  1. Press Releases

A properly worded announcement of a special service or new product can be sent to a range of places. Again, some might see it and come to your web site for more information.

  1. Video Marketing

In recent times, many are using video to create traffic. Youtube has a huge audience and a properly designed and optimised video can really help your site to be seen by more customers.

There are many other free methods of finding customers, such as link exchanges, traffic exchanges, co-ops, etc. They take time. A business needs to select a combination of paid and free traffic generation methods to create the most new customers for their business.

John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products from his home in Kariong, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.

Personal Energy Management Services

36 Conroy Crescent

Kariong NSW 2250

Australia

Phone: 1 300 301 014

Email: localsearchgosford@gmail.com

 

We hope you enjoyed this article on online website promotion in Gosford and other parts of the NSW Central Coast.

Filed Under: Website Promotion Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,
Personal Energy Management Services 36 Conroy Crescent Kariong NSW 2250 Phone 1 300 301 014