These days, most small businesses on the Central Coast require Internet Marketing Services to remain competitive! While retailers in Gosford, Erina, Wyong and other locations, can still get passing trade if they are in a large shopping mall such as Westfield Tuggerah, or Erina Fair, even the strip shops lack the passers by necessary to make the business thrive.
In the past, the way to find more customers involved Direct Mail, Yellow Pages, and advertising on Radio, TV and Newspapers. The local paper was the most effective until….
The Shift To Internet Marketing Services
In the last few years, Millions of Australians have purchased computers, Ipads and Android phones. When I want to find out about something, I, like 90% of the population, don’t reach for the Yellow Pages, but Google. Australia is one of the largest adopters of new technology, yet company web sites are often poorly designed, and in many cases the business doesn’t even have one! This is often due to not using internet marketing services.
Of course, having a great web site is only part of the picture. It has to be seen, involving the old advertising media plus the new player, Google Adwords, which can cost as much as $10 for everyone who goes to your web page.
Given the large number of people who do their searching online, the question is what kind of Internet Marketing Services are required for your business?
The Web Site
As a long time user of internet marketing services, conversion is king when it comes to web site design. We want paying customers from our web site, and pretty is not necessarily profitable. That means bringing the right people to your web site, and then providing the right information to lead them to a purchase or becoming a customer of yours. For my part, I do most of this automatically, rarely talking to my paying product purchasers. I have it all automated!
Why You Require Internet Marketing Services For Your Website
A fully functional web site that works for your business like a sales person will have an opt in form connected to an autoresponder, a step by step approach to providing the relevant information, graphics, video, and reflect the energy of your business. Many are drab and inspire no one to take any action at all. Without internet marketing services, you could drive millions of dream customers to those sites and get no business!
In truth, people like me have a whole different concept to web design than the average, because our main concern is business, not artistry.
Call it what you will, traffic is people who on the internet find their way to your web site. There are many ways this occurs and an example is one of my sites which reaches a very narrow niche and averages 150 visitors a day using a range of internet marketing services! How would you like that many extra people coming to your business!!
Getting people to your site is a Science in itself. There are many internet marketing services which achieve this. Some of them are;
- Directory Listings
- Press Releases
- Social Media
- Leaving Comments on Blogs
- Advertising, Search Engine Optimisation
- Local Search Marketing
There are many more, and it can get quite confusing, just like the variety of off line methods. In fact you can add all of the traditional ways of promoting to this list.
The Google Giant Panda
The main search engine, or place where people find things on line, is Google. If you can get found on the first page of Google, you are suddenly viewed by a large number of people. In the old days, it was easy. Just produce a web site with the right information and you were there. Then millions joined in the fun and all of a sudden it is difficult to get noticed. Now you require internet marketing services.
Google understood this, and that is why they started Maps Marketing, or Local Search SEO. This means that when you search on Google, it gives preference to business in the vicinity. Now the challenge is to compete with businesses in your local area! On the Central Coast a search at electricians.com.au for the Gosford postcode came up with over 1,000 entries! The top ones were in Sydney, so what chance do you have of being found?
We have developed expertise in the area of SEO over the last 5 years. I have mainly used my knowledge to get my own pages ranked. Recently, I have been learning how to use Google Maps to get local businesses I promote on the first page of Google. With over 3,000 searches for electrician each month in this area, you can imagine how much business this might mean for you.
We analyse your business, and target search terms paying customers would use, so you make more money. You focus on what you are good at, while we drive customers to you for a fixed monthly fee.
No more racking up thousands of dollars a month to promote your business. Once you get that ranking, we have an economical package to keep you there.
This service is new to the Central Coast. Others will follow as sure as night follows day. Those who get in the game now with our sophisticated marketing systems, can own those top positions for years to come. If you don’t get it, your competitor will! That’s our guarantee.
Watch this short video for more information.
We trust this has enlightened you as to why getting listed in Google Places is important for the future of your business.
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
We hope you enjoyed this article on what kinds of Internet Marketing Services should be considered for your small business on the Central Coast at Gosford, Erina, Tuggerah or other locations.