Why You Need To Be Seen On Google+ Local

June 13, 2012 By Leave a Comment

The Shift On Line

In Recent years there has been a steady shift when searching for products and services to the internet. Using Google, you can quickly find a business which suits your needs. It is more convenient than the Yellow pages, with the added benefit of obtaining more information before you talk to the business owner.

With Android and Iphones, and Ipads and other mobile devices, Google has created Google+ Local, which showcases nearby business Google considers are the best match for your enquiries. This is taking business away from Yellow Pages, something which is becoming obvious.

Advantages

With a top 3 listing on Google+ Local, you are not competing with everyone else in your category as you are in Yellow Pages.

A top 3 listing in Google+ Local is much more affordable that other methods

If you aren’t listed, your competitors will start getting your new business

Video Presentation

Please watch this short video presentation to discover why this is important and how you can have one of those top 3 positions.


 

See Where Your Business Ranks

Click on the link below

http://johngaydon.localrankingreport.com

Simply enter your name, email and company phone number.

Call John Gaydon on (02) 4340 2711 for a proposal to get your business in the top 3 positions.

Filed Under: Search Engine Marketing

Page 1 On Google Is Not All It Is Cracked Up To Be!

March 27, 2012 By Leave a Comment

Yes, I know – everyone wants to get to the top of Google and then customers will swarm like flies, reading all your material and spending money hand over fist to purchase your products! Well, that is how the Gurus tell it. As with everything in life, there is more to it. Read this article and you might just get some more clues as to how to get your website pages ranked higher in the search engines.

In the example on the left, I rank number 1 for “internet marketing services Gosford” and have a Youtube video at number 6 after just over a month existence of a brand new web site and domain name.

SEO And Page 1

Google likes content. This content needs to be relevant to the keyword you wish to rank. In essence it means using authority words in your text and website. The more authority, the higher you rank.

We can get you to page 1 by the following procedures.

  • Have your main keyword in the right places on the page.
  • Include sufficient synonyms and long tail keywords relevant to your main keyword
  • Create and Distribute a number of articles and videos.
  • Syndicate your pages, articles and videos widely.

The result will be a high ranking for your web site, articles and videos over time.

Why SEO Is Not The Bees Knees

Lately, in my new position assisting clients with Local Search rankings, I have been looking at a number of websites. Some of these have high rankings, while others don’t. One secret to Local Search is the Google friendliness of the website. It is a big factor!

In essence most of these websites suck. They are designed by web designers who I suspect just want to get something up and get their money. Personally, I want more form my internet presence.

A Few Questions To Ask

When I am looking at setting up a website, or fixing it up for a client, there are a few questions they need to answer.

  1. What is the purpose of the website?
    1. Bring Customers To Your Premises
    2. Sell Products On Line
    3. Create Phone Calls Or Enquiries
    4. Educate Existing Customers
    5. Encourage Referrals
  2. How Do You Get Their Information?
    1. Rely on them contacting you
    2. Capture their name and email
  3. What do people search for when looking for your business?
    1. Customers tell them when they can’t find them under a specific term!
  4. What Services Or Products Do You Offer?

    We want to make sure they showcase their offers so that those reaching the website will know what they are selling!

  5. Who Is Your Main Competition?

    List the main competitors. It helps us analyse what they are doing. By knowing who is getting the business, we can devise strategies to bump them down the list!

These are only a few of the things we ask about when looking at marketing a business on line.

Why List All This?

The point here is that it is more than just SEO to get your business humming on line. Most companies are blissfully unaware that they are capturing a fraction of the available business. Now let’s get down to what can be done.

  1. A Great Layout. The look and feel of your website, especially the header graphic should reflect who you are. That means the way people feel when they enter your premises.
  2. Information that is attractive to search engines. Some of your posts or articles at least should be keyword effective. Information on the home page needs to be carefully selected to maximise viewer experience and SEO.
  3. A Capture Form. Very few people take in all there is to offer on the first visit. By capturing their email, you can send them a pre-programmed series of messages outlining who you are and what you do, inform them of any new services or specials, keep in touch, and invite them to visit your premises or join your programs. There is a whole sales system attached to a capture form done right.
  4. Your Company Information. People want to know how to contact you by phone, mail and email. Add to that Facebook and Twitter.

Well, That’s It For Now

In this article, I have provided information that you can use to enhance your presence on line. Of course, many businesses will need assistance to get all this working for them. You can contact me, John Gaydon at john@localsearchgosford.com.au and we can work out a plan for your business.

Filed Under: Search Engine Marketing

Optimized Blog Content So Easy Your 15 Year Old Daughter Can Do It!

March 22, 2012 By Leave a Comment

We all know that optimizing your blog content helps get you found on google. Getting that page one ranking is a combination of authority, content and back links. Whichever way you look at it, the quality of content on your blog is very important with regard to ranking on the search engines.

For quite some time I have been using the free tool, http://articlejockey.com to create search engine friendly articles. While this is good, it doesn’t really cover all the bases. It mainly looks at keyword density and suggests synonyms.

SEO Kahuna Breaks Through

Recently I started down the road to local search marketing using Google maps. This is an exciting new area for me, and so far those companies I have approached had no idea why they were not being found.

The reason in most cases is that they simply don’t have all of their internet activities co-ordinated, and their websites simply are not optimised for their main keywords.

The Right Search Terms

This is a subject for another post, but like it or not, keyword selection is critical to success. Once you select a set of keywords you want to be found for, then it is time to get to work and let Google know. The way to achieve this is to optimise your posts, and then syndicate them through article marketing.

I have seen companies rank for some really nice looking terms no one searches for, while missing out on others with high search numbers. Using the google keyword tool, you can type in a website and see what keywords they are ranking for. Once I know this, I can get to work doing an SEO makeover on their blog.

What To Do

SEO requires a number of factors. You want your keyword in the h1 header, h2 and h3 header, alternate text for an image, a keyword phrase in bold, have it in the first and last sentence, have the required density, and a few other things. It really is a lot to remember!

Great New Software Solves The Problem

Recently I have studied local search marketing. This has led me to revisit my SEO training and get up to speed with the latest developments. One of the great tools I discovered was a plug in that tells you how your blog posts are optimised for SEO. This takes the guesswork out of optimizing posts, giving you the best chance of success.

I have recorded a video demonstrating how this works. It is brilliant. You write your article, post it on the blog and then use SEO Kahuna to optimize it. You can get a cheap license for 3 blogs, or an unlimited one to install on all your client’s blogs. Now you can train your outsourcers to optimize articles, or even your clients!

Watch The Video Below

Optimizing Is Very Important

Believe me, if you were to optimize every bit of content and target it to specific keywords, you would get heaps more traffic. I suggest you use your main keywords as categories, and then long tail keywords as the title for articles. That way each of your articles adds to the credibility of the category. Include a link to the category in each article, and you are starting to unleash a powerful strategy for SEO.

I trust you enjoyed this. If you would like to know more, click here.

Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Australia
Phone: 1 300 301 014

Filed Under: Search Engine Marketing

What Is Central Coast Search Engine Marketing?

February 14, 2012 By Leave a Comment

On the Central Coast and elsewhere in Australia, businesses are increasingly required to be online and use search engine marketing to get their full quota of customers. Google is fast becoming the main weapon people use to find businesses, and this is unlikely to change in the near future. Search Engine Marketing is the main way businesses in Gosford, Wyong, Tuggerah, Erina and the Peninsular are going to find future customers.

Trends show that Yellow Pages are lying in a dusty corner of many homes, resulting in shrinking size and advertising revenue, and in local papers there is stiff competition at high prices to gain new customers.

Search Engine Marketing Is A Great Alternative

In this environment, the internet represents the most cost effective way to get new clients. A recent Melbourne survey revealed over 90% of respondents use Google first to find products, services and businesses. It is obvious that if you aren’t visible on line, you are losing business!

Search Engine Marketing (SEO)

In simple terms, this means mechanisms to improve your listing on Google. Each business has a number of areas of expertise, and prospects search Google using those words to find you. SEO Companies offer various methods to get you to the top of Google for your category and charge anything from a few hundreds to thousands of dollars for the privilege. Maintenance can be anything from $1,000 to $5,000 a month, putting search engine marketing out of reach for many businesses.

Google heard Small Businesses and their inability to compete in search engine marketing with major international companies, and changed their search algorithm (Panda) to give emphasis to local businesses. Now you only need to compete locally to get a listing on Google’s front page.

What’s Happening Now With Search Engine Marketing

This is relatively new in Australia, and my research demonstrates that few companies are anywhere near optimised to benefit from these changes. A few have accidentally been listed, and most are vulnerable to someone who takes the right steps.

Authority is king on Google, and what we are talking about here is a combination of Directory Listings, Articles, Videos, Back links, Web Site content and design, and other lesser known tricks to give you that top authority.

You Can Do It

We have studied overseas trends and learned what is required for a high ranking on Google. By breaking this down to a series of steps, we are now able to offer a fixed price to get your business listed. Right now as an introductory offer, the price is low, but soon it will escalate. Our monthly maintenance program is what is required to keep you there once you have your position.

We are based on the Central Coast at Kariong, and currently service Gosford and Wyong local areas including Erina, Tuggerah and other places. We are taking on one client in each category to take to the top of Google Maps. That means more business for you, and a guarantee, we won’t use our specialist knowledge to pit competitors against you. That is, of course unless your competitors hire us first!

Realistically, there are only a few places on the first page of Google for any keyword. Once they are taken it will be difficult for others to capture them. Those with those listings will enjoy a premium position, gaining more customers and authority than the competition.

Call us if you would like to know more about how we can place your business on Google’s first page.

John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.

Personal Energy Management Services

36 Conroy Crescent

Kariong NSW 2250

Australia

Phone: 1 300 301 014

Email: localsearchgosford@gmail.com

 

We hope you enjoyed this article about Search Engine Marketing on the Central Coast of NSW.

Filed Under: Search Engine Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

Search Engine Marketing For Visibility On The Central Coast

February 14, 2012 By Leave a Comment

search engine marketing for the central caostSmall Businesses on the NSW Central Coast considering search engine marketing face a dilemma. As the Yellow Pages shrink in size, and modern android phones, Ipads and Laptops mean that people’s first point of call when looking for someone to do business with is Google, it becomes important to be visible on line to get your share of new business.

A recent Survey by A Melbourne based IT company revealed that right now up to 90% of people in Capital Cities are going to Google when looking for local businesses. That compares to 7% for Yellow Pages. It is obvious that Google is the place to be seen. Search Engine Marketing is the way to be noticed on Google.

There Is A problem

This is all well and good if your business has good search engine marketing and is on that precious first page for the search terms you want to be found for. But, there are only 12 places available on Page one of Google, and of those, the top 3 positions with location listings get 60% of the business. Now, I know this is completely unfair, but in the future, unless someone knows the exact name of your business, they simply won’t know you exist!

Presenting Search Engine Marketing Using Google Maps

Last year, Google changed their Algorithm to put more emphasis on Local Businesses. This means if you live in Gosford, Google gives preference to businesses located in the Gosford area. Until now, few companies have adopted new methods of search engine marketing to take advantage of this, and some are taking all the new business from Google. Typically Google lists the first 3 businesses on Google Maps in order of Authority. This comes from their website design, quality of their search engine marketing, and presence on the internet. Google determines this by a complicated process which includes many factors. Very few know how to create the material to get a high ranking for Google Maps.

What You Can Do

The fact is that Google isn’t going away anytime soon, and right now you can get listed in a short period of time. We specialise in search engine marketing to get your company at the top of the Google Maps listing, providing more prospects and customers for your business. We understand how to co-ordinate all the factors Google takes into consideration to give you ultimate authority in your area. Our maintenance program will keep you there, and we monitor the competition if they try to keep up.

What To Do To Improve Your Search Engine Marketing

Call us today to discuss how to get your Business in front of Google searchers. For Electricians alone, there are over 4,000 searches every month! We can tell you how many are looking for you, and make sure it is your business they see when next the search!

John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.

Personal Energy Management Services

36 Conroy Crescent

Kariong NSW 2250

Australia

Phone: 1 300 301 014

Email: localsearchgosford@gmail.com

 

We hope you enjoyed this article about Search Engine Marketing on the Central Coast of NSW.

Filed Under: Search Engine Marketing Tagged With: , , , , , , , , , , , , , , , , , , , ,
Personal Energy Management Services 36 Conroy Crescent Kariong NSW 2250 Phone 1 300 301 014