On the Central Coast and elsewhere in Australia, businesses are increasingly required to be online and use search engine marketing to get their full quota of customers. Google is fast becoming the main weapon people use to find businesses, and this is unlikely to change in the near future. Search Engine Marketing is the main way businesses in Gosford, Wyong, Tuggerah, Erina and the Peninsular are going to find future customers.
Trends show that Yellow Pages are lying in a dusty corner of many homes, resulting in shrinking size and advertising revenue, and in local papers there is stiff competition at high prices to gain new customers.
Search Engine Marketing Is A Great Alternative
In this environment, the internet represents the most cost effective way to get new clients. A recent Melbourne survey revealed over 90% of respondents use Google first to find products, services and businesses. It is obvious that if you aren’t visible on line, you are losing business!
Search Engine Marketing (SEO)
In simple terms, this means mechanisms to improve your listing on Google. Each business has a number of areas of expertise, and prospects search Google using those words to find you. SEO Companies offer various methods to get you to the top of Google for your category and charge anything from a few hundreds to thousands of dollars for the privilege. Maintenance can be anything from $1,000 to $5,000 a month, putting search engine marketing out of reach for many businesses.
Google heard Small Businesses and their inability to compete in search engine marketing with major international companies, and changed their search algorithm (Panda) to give emphasis to local businesses. Now you only need to compete locally to get a listing on Google’s front page.
What’s Happening Now With Search Engine Marketing
This is relatively new in Australia, and my research demonstrates that few companies are anywhere near optimised to benefit from these changes. A few have accidentally been listed, and most are vulnerable to someone who takes the right steps.
Authority is king on Google, and what we are talking about here is a combination of Directory Listings, Articles, Videos, Back links, Web Site content and design, and other lesser known tricks to give you that top authority.
You Can Do It
We have studied overseas trends and learned what is required for a high ranking on Google. By breaking this down to a series of steps, we are now able to offer a fixed price to get your business listed. Right now as an introductory offer, the price is low, but soon it will escalate. Our monthly maintenance program is what is required to keep you there once you have your position.
We are based on the Central Coast at Kariong, and currently service Gosford and Wyong local areas including Erina, Tuggerah and other places. We are taking on one client in each category to take to the top of Google Maps. That means more business for you, and a guarantee, we won’t use our specialist knowledge to pit competitors against you. That is, of course unless your competitors hire us first!
Realistically, there are only a few places on the first page of Google for any keyword. Once they are taken it will be difficult for others to capture them. Those with those listings will enjoy a premium position, gaining more customers and authority than the competition.
Call us if you would like to know more about how we can place your business on Google’s first page.
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
We hope you enjoyed this article about Search Engine Marketing on the Central Coast of NSW.