You have a great product or service to sell on the NSW Central Coast, and you have your web site, shopping cart, and other tools set up ready to go, but there is one thing missing – no customers! Online website promotion is all about how you use the internet to get customers to come to you in Gosford, Erina, Wyong, or any other Central Coast location, hungry for what you have to offer!
Free Or Paid
There are two types of traffic you can send to your website. Some of it is free in dollar terms, although FREE in money usually costs in time! The other is paying for traffic. You can pay a fixed amount, or only pay for those who take the next step and visit your site. IN this article, we will concentrate on Free methods of gaining traffic.
Free Traffic Generation
I am not going to cover every possible way to get visitors here. If you are creative, you can probably dream up some of your own. Free methods usually take time, and you need to know what you are doing or you can waste months for no result. As time moves on, it is getting more complex, and there are many tricks to learn.
- Search Engine Optimisation
This means when someone types a phrase into Google looking for something your business can fulfil, they find you before all of the other thousands of websites out there. This is complex and involves many of the other free and paid methods. It is the holy grail of internet marketing, however for many, the time, effort, and money paid to SEO services may not be economically viable. Competitoin is very fierce in this method.
- Social Networking
This is all the rage. Properly done, Social Networking can be a great tool to retain customers. The issue is that most of the time, people chase numbers, and those who join their networks are not necessarily interested in the content. You could, for instance, have a twitter or Facebook feed where you post testimonials and special offers. Providing your audience is interested enough to view your posts, it could lead to more business.
- Email Marketing
In order to do this, you need a list! Once you have some clients on your email list, you can post coupons and special offers and encourage your recipients to spread the word. This can increase your list virally, and result in more customers.
- Article Marketing
It is possible to send articles to thousands of blogs, Ezines, article directories and other places. A properly optimised article really helps your SEO. It takes time to get traffic from articles, and they need to be put together the right way to work for you.
- Press Releases
A properly worded announcement of a special service or new product can be sent to a range of places. Again, some might see it and come to your web site for more information.
- Video Marketing
In recent times, many are using video to create traffic. Youtube has a huge audience and a properly designed and optimised video can really help your site to be seen by more customers.
There are many other free methods of finding customers, such as link exchanges, traffic exchanges, co-ops, etc. They take time. A business needs to select a combination of paid and free traffic generation methods to create the most new customers for their business.
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products from his home in Kariong, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
We hope you enjoyed this article on online website promotion in Gosford and other parts of the NSW Central Coast.