Small Businesses on the NSW Central Coast considering search engine marketing face a dilemma. As the Yellow Pages shrink in size, and modern android phones, Ipads and Laptops mean that people’s first point of call when looking for someone to do business with is Google, it becomes important to be visible on line to get your share of new business.
A recent Survey by A Melbourne based IT company revealed that right now up to 90% of people in Capital Cities are going to Google when looking for local businesses. That compares to 7% for Yellow Pages. It is obvious that Google is the place to be seen. Search Engine Marketing is the way to be noticed on Google.
There Is A problem
This is all well and good if your business has good search engine marketing and is on that precious first page for the search terms you want to be found for. But, there are only 12 places available on Page one of Google, and of those, the top 3 positions with location listings get 60% of the business. Now, I know this is completely unfair, but in the future, unless someone knows the exact name of your business, they simply won’t know you exist!
Presenting Search Engine Marketing Using Google Maps
Last year, Google changed their Algorithm to put more emphasis on Local Businesses. This means if you live in Gosford, Google gives preference to businesses located in the Gosford area. Until now, few companies have adopted new methods of search engine marketing to take advantage of this, and some are taking all the new business from Google. Typically Google lists the first 3 businesses on Google Maps in order of Authority. This comes from their website design, quality of their search engine marketing, and presence on the internet. Google determines this by a complicated process which includes many factors. Very few know how to create the material to get a high ranking for Google Maps.
What You Can Do
The fact is that Google isn’t going away anytime soon, and right now you can get listed in a short period of time. We specialise in search engine marketing to get your company at the top of the Google Maps listing, providing more prospects and customers for your business. We understand how to co-ordinate all the factors Google takes into consideration to give you ultimate authority in your area. Our maintenance program will keep you there, and we monitor the competition if they try to keep up.
What To Do To Improve Your Search Engine Marketing
Call us today to discuss how to get your Business in front of Google searchers. For Electricians alone, there are over 4,000 searches every month! We can tell you how many are looking for you, and make sure it is your business they see when next the search!
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
We hope you enjoyed this article about Search Engine Marketing on the Central Coast of NSW.