Many Central Coast businesses have websites. Some are very fancy, while others could use some work. SEO Web Design is the art of not only making a web site look good, but be favourably viewed by the search engines.
Google, Yahoo and Bing have complicated algorithms to determine the order that websites are placed in, and while there is much more to being found than simply the web site, it is an important ranking factor.
How To Get A Top Ranking
There are many things that come into getting a high ranking with the search engines. Here are a few.
- Is the website congruous with the title. Google checks content to see whether it is relevant. If you talk about horse racing on a cheese blog, it will be discounted. Keep the content relevant to your industry.
- Keyword Selection. “Keywords” are search terms, or words and phrases people type into their computer to find information. Identifying the keywords you want to be found for is an important function in getting found, and one that many have little expertise in. Typically, you will want Google to see a number of keywords that are all related. That gives your website power! Once you identify the important keywords, they drive the “categories”, or silos where articles and videos are stored. Getting this right is so important.
- Written Material. Articles or writing on your website needs to be optimised too. A simple rule is to have no more than 3 keywords per article, and have those keywords in the first and last paragraph and title. There are a few more things, but this is the basic information. Images can be tagged to.
- Videos. Google loves videos. Maybe that is because it owns Youtube, and when you go there to watch a video you get more advertising from Google! By creating and optimising videos, and then including them in articles on the web site, you will get more noticed.
There are many other factors affecting your ranking with Search engines, and these are the subject of another article.
Local Search Marketing
One area which has changed recently is the advent of Google Places Now you can get your company seen on Google without competing with the whole world. Through a complex series of Directory Listings, Articles, Web Site Design, Videos, etc you can be top place in your local area, resulting in more business for your company.
This is not as expensive as a Full SEO Website Design, and you can easily monitor how much business you are getting from your optimised web site.
Internet marketing is becoming essential for small business. Advertising response is falling while costs are rising. It still works, but less and less as the years roll on. There is a simple explanation. People are looking on line.
SEO Website Design for Small Business is an essential part of getting your Central Coast business noticed on line so you can get your share of the thousands in your area that search for your services and products every month! This is regardless of whether you are in Erina, Gosford, Tuggerah, Wyong, or the peninsular.
John Gaydon has 7 years on line experience. He has become an expert in Small Business SEO. During that time he has successfully sold over $0.5m of his own products from his home in Kariong, and helped many more gain customers. He is now turning his attention to helping a select group of local businesses get that first place on Google for their category. John can be contacted using the information below.
Personal Energy Management Services
36 Conroy Crescent
Kariong NSW 2250
Phone: 1 300 301 014
We hope you enjoyed this article on Web Design for Central Coast businesses located in Gosford, Erina, Wyong, Tuggerah and other locations.